Observations on science fiction, writing, life and whatnot

Posts tagged “publishing

The spat is over, just in time for the holidays

Certainly glad to hear Amazon and Hachette have settled their tiff about e-book pricing. While its good for customers and fans, the authors caught in the middle should come out better once the buying and rating systems are restored for their books..
I don’t know if the boycott did any good — I doubt my not buying anything from Amazon made much of an impression. Perhaps the effort led by Douglas Preston and others nettled Amazon corporate honchos enough to give ’em a little extra incentive to stop being jerks. I hope so. I hope no one forgets the authors were hurt the most by this.
I support the effort to bring Amazon’s shenanigans to the attention of the Department of Justice, even if nothing happens there. Regulators need to be made aware that even one large company can strangle free enterprise without much risk on that company’s earnings.
Some people are saying the Amazon boycott should continue, but I’m not so sure. I think we ought to buy as many Hachette authors as we can for the next few months to show Amazon that they can suffer from bad business practices, too. Plus, its a good way to let those authors know we missed them and still support them.
I’m still wary of both companies despite this sudden breakout of amity. These two giant corporations still can — and do — new methods to screw the writers and artists. We must watch both sides constantly or face the possibility of losing a lot more than delayed deliveries or loss of sales. The stakes remain large.

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It’s about the authors, stupid

When you try to take over the world, you sometimes do really odd things.

Amazon.com wants to be the world’s merchant, so it’s picking fights with other retailers or suppliers to make them fall into line on pricing and supplies. One of the biggest arguments is with Hachette Book Group over pricing of e-books. Hachette owns several American publishing houses (among them Grand Central Publishing; Little, Brown and Company; Hachette Books and Orbit), and is in turn owned by a larger company in Europe. So we’re not talking about a mom-and-pop operation here; this is a Giant Corporation.

Hachette still publishes books on paper, although it does publish most if not all books as e-books also. Amazon worships e-books. The company sees the technology as the key to controlling all publishing.

Amazon.com is telling publishers what they should charge for e-books. Hachette disagrees and wants to set prices for its own products. In retaliation, Amazon has delayed delivery of Hachette books, deleted the pre-order button on some, sent customers notices that instead of buying a particular Hachette author perhaps they would be interested in a book from a publisher that’s hewing to the Amazon.com line or perhaps a copy from one of Amazon’s used-booksellers (which bring no income for the original author) and perhaps other things to gum up the ordering of Hachette books.

So it’s a pissing match amongst corporate giants, so what? Well, it’s the authors who will be suffering. Many famous ones, some not so famous. Some fiction writers, some nonfiction writers. Authors need sales to continue to write, to continue to make a living (though only a small percentage make their living through writing only). Amazon’s tactics, while aimed at the Big Corporation, sweeps up writers as collateral damage.

And now, Amazon is recruiting writers and readers to help them in battle. Authors who have books on their Kindle e-book system found an e-mail in their inboxes rallying the troops for the big conflict: “We will never give up our fight for reasonable e-book prices. We know making books more affordable is good for book culture. We’d like your help.”

Then they give an e-mail address to Hachette and also tell you what you should say:

 

– We have noted your illegal collusion. Please stop working so hard to overcharge for ebooks. They can and should be less expensive.

– Lowering e-book prices will help – not hurt – the reading culture, just like paperbacks did.

– Stop using your authors as leverage and accept one of Amazon’s offers to take them out of the middle.

– Especially if you’re an author yourself: Remind them that authors are not united on this issue.

 

The “illegal collusion” mentioned was the antitrust suit brought against publishers for getting together with Apple to fix e-book prices. They lost, and now Amazon’s crowing about it. People who opposed the suit are now saying “we told you so.” The point was, it’s illegal to collude to fix prices and the publishers were rightly shot down. Now victorious Amazon is telling everyone else how they should price their products instead of letting the market decide. Amazon is acting the role of the monopoly now but because it’s one company, it doesn’t face scrutiny.

It’s disingenuous for Amazon to say “stop using your authors as leverage” when the company is doing just that. The authors are caught in the middle no matter who started it. Amazon touts its big royalties to authors, but you can bet the farm that if it prevails in this, it’ll find ways to cut those payments. Amazon is not looking out for the interest of authors, it’s only looking out for itself. Once it’s got the power to set all prices, it will bring its corporate power down and squash the talent. The talent always gets squashed; look at what happened to the creators of comic-book superheroes.

And that last line about authors not being united about this is a laugh. Of course they’re not united. Authors tend to be a fractious bunch anyway, but I think a general key here is authors within the traditional publisher realm versus authors of e-books and “independent” publishers. The Amazon e-mail says a petition against Hachette garnered more than 7,600 signatures. What it doesn’t say, though, is how many of those are strictly e-book authors, how many are with the big houses but who have e-books also for sale, and how many people just signed it because they hate the big publishers. Many, many people would like to see the “middlemen” — agents, editors, publishers — done away with, but the percentage of e-book authors with bestseller status is very small. Some people can do it that way, and more power to them. But there is still a place for traditional publishing.

Amazon’s cute e-mail is in reaction to an ad appearing in the Aug. 10 New York Times signed by around 900 authors calling on Amazon to stop being jerks. The petition is described as being from bestselling authors, but my name is on that petition and I’m far, far from the bestseller lists. Most of the signers aren’t either, but they are concerned that Amazon’s tactics are hurting them — or their friends, as I said in a previous post.

Look, Hachette is no angel in this. They just seem to be the company that wants to have its own say about how it prices its own products. But make no mistake — they can be as avaricious as Amazon. They can squash talent and take advantage of them as anyone else, and they do. And it’s got income from all sorts of places, so it’s not going to collapse if it loses this argument. This is mostly about the talent, the writers who spend much of their lives sitting at keyboards, writing, revising, editing, trying to come up with stories to entertain and inform fans and the general public. I agree that e-books tend to be overpriced, but I don’t like seeing my friends caught in traps they didn’t make and had no reason to expect.

No, Jeff Bezos, although I have an e-book in your Kindle system (though not for much longer, perhaps), I will not send a reply to Hachette based on your e-mail. I will tell you this: Go suck eggs. You know, the eggs from the golden goose you killed by squeezing literary creators.


Please don’t hate me for what I am about to do

I’m not planning anything illegal or immoral; all I want to do is get a novel published (though certain segments of society might see that as immoral). I have tried the traditional means, and now I’m going to the route that technology has opened for us.

Unfortunately, that route also attracts heaps of opprobrium.

A recent post of a quote from a guy who describes himself as having worked for three big-name publishing houses and 10 years as an agent is the epitome of this criticism. When you pay for editing, he says, when you pay for cover design, when you pay for marketing, when you pay for anything (emphasis his), “that is a vanity press.” He says you’ll never see your book on store shelves and the only people who will buy it are your relatives. The publishers will make money from those pathetic sales while you’ll be stuck with a garage full of books. (That last part’s not in the post, but it’s sure as hell implied.) As such, it is not the definition of a published author by any yardstick he uses.

I got angry when I saw this. First, this, this “knothead” is trashing the efforts of a lot of good writers who have chosen nontraditional means to publish their books (because, bottom line, it’s a threat to Big Publishing). And then he shows his ignorance when he conflates “vanity press” with “self-published.”

I’m familiar with true vanity presses; I know enough to stay away from them, both as an author and what I saw as an editor of a newspaper’s book-review section. I received several; all were junk. I always looked at them though; you just never knew …

I also received self-published books. Aren’t they the same as vanity press? Only to a point.

A guy in Colorado sent me a book he wrote, and he also paid for the cover art, he paid for formatting, he paid for editing, he paid for printing and he was paying his own marketing costs (all before e-books and e-readers existed, by the way). Under knothead’s definition, that’s “vanity press.” But the author didn’t use any of the existing vanity presses; he formed his own press to publish and market his book. He’d tried to market it the traditional way, but all he received were rejections. He had something to say, he had a good story, he wasn’t about to let his creation fade away. He probably sent copies to dozens of book reviewers all around the country, many of whom likely rejected it out of hand. (“We don’t do self-published vanity books,” they probably sniffed as they threw their copies into the trash.)

I read it. It had a great cover and an intriguing plot. I passed it along to one of my reviewers, an author himself, and he liked it, wrote a nice review. I can’t claim all credit for what happened next, but I like to think I at least helped. Enough praise from other non-snooty reviewers eventually got a Big Publisher to pick it up and soon the author saw his book on store shelves. It’s still in print and still gets glowing reviews. Not bad for self-published, eh, knothead?

Now I’m in the same situation. My novel is a good story, with lots to say, and it’s well-written. People besides me have said so, and none of them are related to me. Some are published authors who gave me guidance while I was writing it. I have been trying for years to get it published by sending it to publishers and agents. All have rejected it. One rejection came back with the hand-scrawled note, “We don’t do superheroes.”

OK, can’t do it the traditional way, so I’ll go the new way: e-publication. And because I’m not artistic enough to design the cover and unsure of myself to do the formatting, I have paid to have all that done. Oh, and the editing, too, by a professional. (“Evil! Evil!” moans knothead. “Vanity publishing!”) I do this because I have no choice.

Perhaps I did give up too early on the traditional agent/publisher method. But I’ve run out of publishers that will first, allow me to submit without an agent; and second, would be even slightly interested in a superhero novel (“As we said before, we don’t do superheroes”). All the agents I contacted – and there were many – declined to represent it (“We don’t do them, either.”). And perhaps they did have a good reason for rejecting it: the book is terrible. Always a possibility, but I know bad and my biased opinion this is not a bad book. Someone else will have to decide the final merits of it. Plus, there’s the issue of time. I’m getting old and would like to at least see something I’ve written published before lights out.

I’m going into this with eyes wide open. I know I’m taking a big chance, possibly even an end to my fiction writing career. (With the state it’s in at this point, no great loss.) I could put the novel out there and not see one sale (well, a couple maybe, my niece and my sister, but those would be family sales, as knothead would gleefully point out). It could be ripped to shreds (metaphorically, of course) and scorned as dreck. Those are risks authors take with any kind of publishing, but e-authors also seem to run the risk of alienating traditional publishers. (“You have e-books for sale? Ewww! I’m calling security!”)

And, of course, I’m dropping the book into a maelstrom where millions of e-books already exist, each trying to catch the eye of a browsing customer. I don’t have a big following so I won’t have automatic sales. I do have one novel available as an e-book, but its sales aren’t exactly burning up the sales chart. (It’s called Rewind, available through E-Reads.com, see the link under the cover image at right. [Yes, that’s self-promotion, that’s the thing authors have to do even when they find it abhorrent, but never mind, go buy a copy.]) So the odds are stacked against me, yet I persist. I’m either tenacious or a fool. (Knothead and his ilk will have no trouble picking which one.)

Another disadvantage will be the lack of reviews. I’m not sure how many magazines or other periodicals or bloggers review independently published books (a more sophisticated way of saying “e-books.”) Not that reviews will boost sales all that much, but any mention anywhere (even negative ones) help. And I’m not sure e-books make any lists of the best novels of the year or are considered for awards. Not that awards are the end-all. But they sure look purty on the mantelpiece.

I do not want to give up on traditional publishing. Indeed, I have a different novel awaiting adjudication now. I sent it in to a traditional publishers four months ago, but outside of an e-mail confirming arrival, I’ve heard nothing since and yet I must wait another couple of months before inquiring on status. And even if I sold it today, it’ll still be around two years before anyone would see the physical copy.

Even with all that, though, I’d still love to see a traditional, ink-on-paper, bound book with fancy cover art on a bookstore shelf. I would love to be part of a marketing campaign, including going out and meeting fans and readers. I would love to see reviews in magazines such as Locus, the definitive magazine about SF publishing. It’s a thrill doing all of that, as I found out with Rewind (though five people came to my first signing, all friends). I go to bookstores and see books by friends on their shelves and I see where the authors are getting interviews and reviews and I see the lines at their autographing sessions. Yes, I get jealous. And I get angry and irritated. But I have to temper my reactions because if my writing career is creaking and clattering along and losing pieces like Howl’s castle, I have to take a lot of the blame for it.

Traditional publishers are getting mean now because they’re panicking. One of those friends whose first published book (and the first in a trilogy) received all sorts of attention ran into problems over cover art, scheduling of the paperback editions and editing and scheduling of the other two books, all from the publisher who bought the series in the first place. So traditional publishing has its pitfalls, too, some of them severe and nearly career-ending (as happened to another friend, but fortunately he’s really smart and a damn good writer so he’s been able to continue his career elsewhere).

Just for fun, let’s examine one of the unsaid things in knothead’s diatribe. What knothead is really saying is that you, the readers, don’t have the sense the creator gave a snail. Agents and publishers are there to take you by the hand and show you what books you like and want ought to read. You can’t do this yourself because only they have the knowledge, experience and keen intellect to pick those authors whose books meet their strict standards. Your intellect is not powerful enough to realize which books are dreck and which ones are good. You must leave such decisions to them.

Baloney. If they were so good, every book they published would be best-sellers, get glowing reviews (and none negative) and the Pulitzer Prize committee, faced with all these deserving books, would be reduced to flipping a coin to determine the winners. None of that happens because Big Publishers have no more idea what makes one book rocket up the charts, another book to become a cultural icon, and yet another a disaster. There is no secret formula (at least not yet) that can predict what the reader wants on any given day.

And readers, that means you are the ones in charge. I will put my book on e-pub sites and hope you will see enough in it to A: buy it and B: tell someone else about it. That’s the real way books become known, through word of mouth. Just ask J.K. Rowling.

My book is called The Tyranny of Heroes, and as I said, it’s about superheroes. I think I have something unique to say about them, and I think the story is good. The cover art has been selected, the formatting is about done, and I hope to make it available in a couple of weeks.

And then, its fate is up to you.


Into the Unknown, or a pleasant weekend at a Midwestern SF con

ConQuest 43 (theme: Into the Unknown) is history now and it lived up to its reputation as a friendly regional con that took place in a mostly convivial atmosphere.

I say mostly because it had the misfortune of being held during a hotel name switch. The con hotel used to be the Hyatt, but that company lost operating rights or however these things work and now the Sheraton has taken its place. And, of course, the new people have to put their mark on the place by putting their own their stamp on it. And the best place to make that statement is the front lobby, which was blocked off completely. This meant getting on the elevator, going up one floor to the mezzanine, walking to the opposite escalator nearly three-quarters of the way around the hotel and riding it down to the one tiny corner of untouched lobby for check-in. Once competed, the same journey had to be made in reverse in order to get back to the elevators that took you to floor, all the while dragging your luggage behind you like dead pets. (And grumbling – a constant chorus of muttered complaints could be heard in the back-and-forth parade of newly arrived and irritated hotel guests.)

Fortunately, I arrived too late to hear the cacophony of jackhammers tearing up the tiled lobby floor, but I heard plenty of complaints about that.

The con itself was a chance to see New Mexico friends such as Parris McBride, wife of George R.R. Martin (George himself being in the wilds of Montana) and Steven Gould (Jumper, Helm, Blind Waves, Wildside); SF acquaintances such Robin Wayne Bailey (Shadowdance) and Gardner Dozois (editor, writer) plus the chance to put faces to names I’ve seen over the years such as Sharon Lee and Steve Miller (Ghost Ship, part of the Liaden series of novels).

This con – and any con held this year, and maybe last year and the next – comes in the middle of the Great Upheaval in Publishing where e-books are coming up strong, panicking traditional publishers, who are doing some rash things in response. They’re afraid of the economic model that allows authors to go around them and make their work available to an audience directly. Many of the writers who attended ConQuest have had experience with e-books either as an adjunct to their print career, a second track to their overall career, or as their main career track. As Gardner pointed out, writers with a backlog of out-of-print titles should be taking advantage of e-book to get those titles back into print and make some money off of them. Steve Gould is one who has done so, and he says his e-book backlist is paying his mortgage. For every writer doing that, however, are several who aren’t because they don’t know how and don’t want to learn. Those tend to be older writers, but they’re hurting themselves. Writers with established careers have fans, who would like to see some of the old stuff again. Plus, e-books could bring in new fans for these writers.

The large traditional publishers have reacted to this by dumping mid-list writers (those who sell steadily but not spectacularly) in favor of those who sell millions of copies and thus earn millions of dollars. Gardner equates this to shooting oneself in one’s foot because the publishers spent all that time and money supporting the careers of these midlist writers, but by cutting them loose, they’re sending he author’s fans away, too. The author then can turn to e-books, continue sell to his backlist to fans with not a cent going to the original publisher.

Some writers are doing both, selling their books to traditional publishers while putting short stories, novellas or even novels on e-book sites. This puts printed copies on bookstore shelves while maintaining an electronic presence, sometimes through a small press. If done right, both methods feed off each other (that is, give the author more marketing presence).

The third category is fraught with uncertainty. This is the author who has no backlist, is perhaps just starting out, and puts a first novel on e-book sites. Because most people won’t have heard of him, the possibility of the book just sitting there is large. E-book self-published authors have no marketing staff behind them, no signing tours planned, no ads in printed or broadcast media (not that those help all that much). Word of mouth – readers telling their friends to read a book they like – is the best ad campaign, but a lone author has little unless he can get his friends to start the ball rolling. So why would anyone do it? Because he he’s got something to say and he knows he’s got a good story, well-written, professionally edited and formatted, so, despite all reasonable expectations being against him, he does it anyway. (Hang around here long enough and you might see something like that actually happen.)

The big problem with doing this is the author watching his beloved child sink into a morass of self-published dreck, never to be seen again. The only consolation is that traditional publishers often published dreck, too, and spent a lot of money doing it.

One worrisome item mentioned at the con was the aging of the attendees. Many fans started attending – and a lot of writers started writing – in the 1960s-’70s, so there was a lot of gray hair walking the hotel corridors. Getting younger folks to attend should be a priority of con planners, yet there seems to a be a reluctance to do this. Old canards about young people not reading cannot be used as excuses because it’s not true. It certainly isn’t graybeards and grayladies buying Harry Potter or the Hunger Games or Brian Selznick or any of the other successful juvenile authors. You must consider youth or your con will just wither away with the Old Ones.

So it was good to see ConQuest make an attempt with the con-within-a-con programming geared toward paranormal romance fans. As was pointed out, SF/fantasy and paranormal romance genres don’t overlap that much, but they still have some things in common. Inviting fans from other genres causes intermingling, which can lead to discoveries on both sides. The old SF/fantasy conventions might change because of this new blood (heh-heh), but change is good.

Long live the genres of any stripe.