The ‘Star Wars’ juggernaut is about to squeeze your wallet thinner than a light-saber beam
With the special showings to privileged people and backers just hours away and the general opening for everyone else days away of the new Stars Wars movie,
The Hype Awakens Revenge of the Corporation The Monetization of Fandom The Force Awakens (hereinafter known as Star Wars 7 or SW7), a review of the protocols to ensure that the common consumers are given the fullest opportunity to spend as much as they can and beyond and will do so with the correct attitude. That is, with open wallets and shut mouths.
Corporations with no connections to the movie business whatsoever, as they have been doing all of 2015, will be doing promotions both serious and silly as per orders and guidance from the Walt Disney Company. As the time for the
suckers common movie fans to be allowed to view the movie approaches, these efforts will increase this week until almost everything else has been pushed aside and all media outlets, personal blogs, online sites, TV commercials, podcasts, “factual” programs on the few remaining radio stations and “neutral” articles appearing in the few remaining newspapers will have some kind of mention of Star Wars as many times as possible. Intrusions of unwanted and unsanctioned “news” material‑ presidential campaigns, climate change, terrorism, interest rates, food poisonings at chain restaurants, police-citizen clashes, immigrants, natural disasters and such ‑ should be expected, but Disney representatives will be working closely with media CEOs and their minions to assure that not too much time is wasted on those issues and time better spent presenting articles and related material about the Star Wars 7 movie. Non-cooperating media venues will be cut off from future coverage ‑ including but not limited to press junkets, one-on-one interviews with Disney celebrities, access to “leaks” ‑ of Star Wars, Marvel Universe, Pixar, Muppets or any Disney-owned entertainment venues for a period not less than ten years (by which time, it is felt, such discordant organizations will have faded away).
(And sometimes, help just falls out of the heavens ‑ so to speak ‑ from the unlikeliest places. Last week, a NASA scientist discussed how to build a Death Star out of asteroids. Don’t you just love those “scientific” nerds?)
Beginning at the Thursday, Dec. 17 first screenings and continuing until the end of the year, special crowd control officers will be deployed to theaters across the country to ensure that no less than 90 percent of common customers buy tickets for Star Wars 7. Although some officials at the company and associated investors would rather see a higher mandatory percentage, it is felt that allowing some customers to see other movies opening/still playing (sort of like standing on a beach as a hurricane come ashore, as it were) will count as a public-relations gesture to show that the Disney company can be lenient. (Besides, a Disney film, Pixar’s The Good Dinosaur, is one of those movies still playing. Unfortunately, it needs the help as it is not performing to Disney standards. This is unacceptable and an internal review has already been launched.)
There have been rumblings among stockholders and other investors that the income from the already released Star
Warts Wars 7 merchandise has not generated enough billions of dollars, that many were expecting trillions. The Disney company urges patience; after all, the movie, as of this date, hasn’t even been released yet. The mountains of cash are still to come, believe it.
The campaign since the announcement that SW7 will be a reality has worked well. Anticipation is at a fever pitch, and thanks must be given to the PR and marketing departments. The little tidbits that have been allowed to dribble out have caused massive reactions among what’s laughingly called “fanboys.” (It has been hysterical to watch). And in another brilliant move, film reviewers will not be given advance screenings so their judgmental articles about the film won’t be seen before the mass audience is
snookered lured ordered allowed in. Who needs ’em? Yeah, fuck you, movie reviewer, and the Prius you rode in on.
So I’m not a real fan of Star Wars (hey, really? gosh). You may see the above as a cynical take on studio motives, but I say there’s more than a few grains of truth in there. Ever since the original Star Wars in 1977 became a monster hit, the reaction by money people switched from “What the hell is this??” to “Cash cow, we gotta get our hooks into it.” Entertainment became a strictly a secondary consideration.
Now, George Lucas definitely set out to make something entertaining. The first Star Wars film ‑ A New Hope, as it later became known ‑ made such an impact because Lucas was in love with old science fiction (hereinafter called SF) movies, serials and old TV shows and he made the world in the movie look like something that could exist, solid and real, not something automatically cheesy and ridiculous. The story itself is as old as humanity, as has been mentioned ad nauseam. Being a “space” adventure adds nothing to this story: Light sabers are swords, Jedi masters are wizards, X-wings are horses, the Millennium Falcon is a pirate galley, the Emperor is an evil witch-king, the Death Star is a windmill, Princess Leia is a damsel in distress. (Yes, admittedly, a kick-ass damsel, but stop and ask — how many other women are there in the original trilogy?)
The packaging was part of the appeal, the characters were another. The hero, Luke, is as bland as heroes in these stories tend to come, but, again, as usual in such stories, he’s surrounded by characters who are much more interesting. The plot? Callow youth reluctantly goes on journey that ends with the collapse of the social order and he’s hailed a hero for causing that.
(In this discussion of the Star Wars films, I do not include the prequels or whatever they’re called. They made such a mess of what the original trilogy had established that I just pretend they don’t exist.)
So, what can we expect from the third trilogy? More of the same. This isn’t an independent film exploring the vagaries of human emotions . This is an action franchise. The plot , as based on what’s been discussed all over the web and seen in the trailers, is about some kind of resistance fighting some kind of empire-leftovers. Dogfights ‘twixt A-wings and TIE fighters are in the mix. (In the trailers, some of these take place in the atmosphere of a planet, so they look at least a little realistic. These kinds of dogfights cannot happen the same way in space, but I have a hunch that’s going to be ignored just as it was in the originals.) Looks like there’s going to be a scene in a cantina, maybe even the same one as in the first movie. (SW7 supposedly takes place 30 years after Return of the Jedi, so if the cantina is still in business, that’s a remarkable accomplishment. Those wretched examples of scum and villainy sure are loyal.)
And there are new things, too. Can’t afford to piss off the merchandisers. There’s a droid call BB-8, a rollicking, rolling machine whose purpose I can’t fathom. And is that a love interest for R2-D2, all pink and cute? (Will there be a love scene ‘twixt the two? Better hope not.) And what about C3PO? Is he just his irritating self, no love interest for him? And while the X-wings and TIE fighters are leftovers from the originals, they’ve been “updated,” so of course that means a whole new toy line. Don’t want to be caught with 30-year-old versions, do we? And, of course, all sorts of other machines, weapons, space ships, characters too numerous to mention. So fanboys, get them wallets open. Time’s a-wastin’!
What SW7 won’t have is Darth Vader (unless they go the comic-book superhero route and say “He’s not really dead, he just looked it.”) Vader is one of the greatest villains to menace the heroes on-screen. Even my jaded self remembers the thrill when he first stepped through the smoke to the thomp-thomp of John Williams’ music. Man, I had high hopes for him. I didn’t want him to be human, I wanted him to be a physical manifestation of the evil Emperor’s hate, coalesced into this humanoid form that cannot exist outside of the mechanical suit. A truly evil being, with no remorse and no humanity whatsoever. Alas, he was just someone’s dad who once gave in to lust and thus allowed himself to be turned to the dark side. (See, teen-agers? Stop that fooling around before it’s too late.) So with Vader dead (we think), we need a new villain. The trailers have showed us some guy in a dark mask vowing to continue Vader’s work. See? More of the same. Vader-light will give the heroes hell until he’s taken down by those same heroes. Luke Skywalker might be that hero, but since we haven’t seen Luke in the trailers we don’t know what he’s been up to these last 30 years.
One of the things I’m hoping for in this new trilogy is a career boost for John Boyega. (His character is Finn, an odd name for the SW universe. Could be worse, though, he could’ve been Capt. Phasma (Capt. Phasma? Sounds like someone out of those cheesy ’50s TV SF shows). Boyega was terrific in Attack the Block (2011) as the guy who first causes alien monsters to invade his neighborhood, then takes the lead in getting them out, even to sacrificing his own freedom. That character had an edge, an uncompromising sense of right. Those rough edges probably have been sanded off for SW7, but I hope he stashes the money from these movies in the bank and then chooses some challenging parts in future movies. Luck, Mr. Boyega.
What Should Happen in SW7 but is Highly Unlikely: The rebels, after successfully bringing down the Empire, have split into factions and the years spent years fighting among themselves have finally resulted in a government that in order to solidify its position, turns into something worse than the Empire ever was. (The Empire grew out of trade disagreements; this government rose out of ideological conflict.) In order to try to regain the ideals and hopes ( a new new hope, in other words) of the original rebellion, a new rebellion flares with
Princess General Leia in command. A new generation of young rebels answers the call, including at least one new force-sensitive warrior, who has to face a new almost-Sith lord, Luke Skywalker He is such an emotional wreck that the new Emperor-wannabe has twisted Luke’s mind into believing what he’s doing is righteous and correct. Instead of destroying Luke, she (yes, please, let the new Jedi warrior be a woman) helps him see where it all went wrong and after a painful self-examination and purge of the dark side, turns around and tries to save the new rebellion and redeem himself.
And what of Han and Chewbacca? I have no clue. The trailers show them back on the Millennium Falcon, but why? That ship was a wreck in the original trilogy, 30 years later it should be scrap. And if it had been kept up, perhaps the current owners aren’t too happy about giving it up to these old dudes with vainglorious boasts about the old days and their part in the Empire’s demise. Perhaps Han went rogue again, abandoning Leia and any children, and he and Chewie went back to their old smuggling ways and Han is now the new Jabba. Redemption is required all around.
Well, as you can see, my ideas have nothing to do with the actual SW universe. The fans must be placated, they must like the new Star Wars, otherwise they might not shell out as much of their money as they’re supposed to. Yeah, that’s cynical, but I will allow that the movie might have a few nice surprises for me. I also have no doubt it will be an entertaining, wild romp in the SW universe and just might well bring a totally new take to the story.
However ‑ keep this in mind, padawan. Star Wars: The Force Awakens (awakens? I thought the force was a big part of the New Hope-Strikes Back-Return pantheon; where’s it been the last 30 years? wouldn’t a better title be The Force Re-awakens?) was directed by J.J. Abrams. The same J.J. Abrams who destroyed the Star Trek franchise.
In a galaxy where special effects allow knights in robes to battle with high-tech swords
So the 100th anniversary of the Star Wars movies has come …
Excuse me, not 100? Just 20? Huh – seems like a long, long time ago.
Maybe it’s because the known universe has been inundated with Star Wars-related stuff. The creators of Star Wars don’t want you ever to forget the films, which is why they re-release them every time new technology come along. When workable Smell-O-Vision finally reaches theaters, you can bet the odors that permeate Jabba the Hut’s lair will soon be wafting through the theater to your olfactory delight.
Some folks even have gone nostalgic in remembering where they were when the first film came out as if it was some sort of worldwide disaster. “Yeah, I was workin’ at my sewer job that year an’ I took my girl and we was blown away by it. We liked movie one and two, but the others kinda stank, knowhutImean?”
The wonder and excitement started right at the beginning when that huge spaceship rumbled over our heads bearing down on that poor little rebel ship, a scene that has become iconic in American film. Movie special effects had been slowly improving over the years, but the use of computers finally gave us believable spaceships. The later sequences of the fighters going up against the star destroyers (or cruisers or whatever, why does everyone fall back on the Navy for outer space terms?) enthralled us because they were new. Never mind that the battle tactics and physics were all wrong for outer space, it was a hoot to watch.
The story itself is as old as the hills; Joseph Campbell and all that, plus liberal helpings from Hidden Fortress, right down to the bickering servants. That’s OK, though, the hero’s journey story still resonates. Burying old plots under glittering special effects is a Hollywood tradition, especially these days. Look at Avatar.
Star Wars sometimes is called a western in outer space. No, it’s a fantasy, pure and simple. George Lucas knows fantasy, he does not know science fiction. Jedi Knights=wizards, light sabers=swords, Princess Leia=Princess Who Must Be Rescued, Darth Vader=Evil Dragon, the Force=magic, R2-D2 and C-3PO=dwarfs/comic relief, Han Solo=the expert swordsman/archer. Spaceships and blasters alone do not make a science fiction movie. Because of Star Wars, a lot of swordplay appears in so-called SF movies nowadays. Why? Because the filmmakers, harking back to days of ancient battles, likely consider one-on-one battles more honorable, or at least more visually spectacular. (Steven Spielberg parodies this when Indiana Jones simply shoots the tall guy with the sword. Was this barb aimed at Lucas?)
As I said, since that day 20 years ago, we’ve seen a relentless barrage of Star Wars movies, TV shows, Internet episodes, books, children’s books, dolls, toys, lunchboxes, bedsheets and who knows what else. It’s as if Lucas wants to expunge anything that doesn’t have to do with Star Wars (Star Trek especially). It’s not enough to make millions on the movies, he’s got to make billions with all that other crap.
I certainly wouldn’t want to live in the Star Wars universe. Beyond the lack of anyone in that universe having any sense of style (Jedi knights in bathrobes, anyone?) are the constant wars. A kid growing up seems limited to two choices as an adult: Storm Trooper or merchant. No art, science, exploration for the sake of exploration.
When Darth Vader first emerged from the smoke in part one—uh, part four—the first movie, I had hoped it wasn’t a human inside that carapace. I wanted whatever was inside to be more machine than man, that we would never see the being inside. Alas …
Let’s play a mind game here. Let’s suppose it played out as I had envisioned. Would it be a better film? Perhaps not, but it will be more intellectually satisfying. To me, at least.
Darth Vader is a creature formed out of pure malevolence and given life through manipulation of the dark side of the Force. Who gives it this twisted life energy? The Emperor. He’s physically small and we get only brief glances of his face. He stays in the background, rarely seen, but rules through terror and fear with his loyal surrogate as his enforcer. (This would need a stronger back story that just someone trying to take over an Imperial Senate, but one thing at a time, please.) Obi-Wan Kenobi and Yoda are hiding in their miserable little holes because they cannot stand against Vader. They tried soon after he was created and both suffered serious damage physically and mentally. Then along come this farmboy who not only revives old memories but demands his right to vengeance for the torture-murder of his mother and the death of his father. Kenobi and Yoda tremble at the idea.
Kenobi sacrifices himself on the Death Star to save Luke, Leia and the others, but it’s not a quiet death. He dies screaming as Vader not only pierces him with his light-saber but tears Kenobi’s mind apart with blasts from the dark Force. Even though the blast door slams shut as in the movie, Vader turns his energy on it and begins burning his way through. Luke screams at Han to get the hell out of there, but Han sort of ignores him until Leia – who can feel the malevolence, too – grabs Han by the neck and says “Get us the fuck out of here now!” He does, but barely.
In the attack on the Death Star, Vader doesn’t need wingmen, he just plows through the rebel fleet (maybe he doesn’t even need a ship). Vader is just about to smash Luke, but hesitates because the Emperor feels the Force around Luke and is puzzled. The hesitation is just long enough for Han to do his just-in-time schtick. (And it takes much more effort to destroy the Death Star because in my universe, the architects aren’t dolts.)
Yoda is reluctant to train Luke not because the boy is clumsy and ADD, but because he is too powerful. “Too much like his father, he is. From this will come disaster.” Luke does falls into the trap Vader has set. Vader toys with him while the Emperor confirms what he’s been suspecting. Luke is is barely clinging to life when the visage of the Emperor appears ‘twixt Luke and Vader. “You do not have to die, Luke,” the Emperor says. “Come with me. I can heal you, I can give you power undreamed of. You have it in you already, for I am your father.”
Cue denial scream, fall through the vent tunnels, rescue by
Han Han’s friend who betrayed him to Vader Leia, Chewbacca and the ‘droids.
In the final confrontation in the second Death Star, Vader again blasts Luke all over the place. The Emperor says all he has to do is acknowledge him as his father and the pain will stop. Luke refuses, but on the point of death, lets slips a thought about his his relationship to Leia.
“A sister!” the Emperor growls as lightning flashes around him. “I was deceived! Twins! Well, shall we have a reunion?”
The Emperor learns through Luke where Leia is. (And no, she’s not fighting alongside teddy bears to destroy the shield generator for Death Star 2.0. My smart architects and engineers know the best place for a shield generator is inside the shield it generates.) He dispatches Vader on a shuttle and after a brief skirmish captures Leia but brings Han as a bonus. Both are dumped before the Emperor. Han is chained to something and rages helplessly as the Emperor tortures Leia. “I offer you both power! I offer you life! I offer you a universe beyond your wildest imaginings! Acknowledge me or die horribly like your mother did. Oh, she lasted a long time, but there wasn’t much left when I got through. Leia? No? Luke? No? Then die, die, I made Vader, he’s my future, I don’t need either of you!!”
Leia’s screams ignite something in Luke. For an instant, his eyes reflect the look of the dark side, the eyes of the Emperor. The Emperor gloats for that second, but Luke reaches down inside to the lessons of Kenobi and Yoda, to the farm where his aunt and uncle were mercilessly slaughtered, into his soul that’s on the brink of being destroyed. He roars, breaks off the mental energy that had bound him. In a savage fight, he destroys Vader, tears him apart the way Vader did Kenobi. The Emperor is the one screaming now, and with Vader gone, he is diminished. Luke doesn’t hesitate, he grabs the Emperor and hurls him down the reactor shaft where he’s destroyed with the sound of a moth hitting a bug zapper. Luke’s body shakes as he wrestles with himself over which side ultimately will win. He dashes over to Leia, cradles her in his arms, finds she’s still alive, whereupon he relaxes, knowing the bright, good thing did survive and there’s hope for him, too. He can’t help himself: he weeps.
Now that’s a hero.