Please don’t hate me for what I am about to do

I’m not planning anything illegal or immoral; all I want to do is get a novel published (though certain segments of society might see that as immoral). I have tried the traditional means, and now I’m going to the route that technology has opened for us.

Unfortunately, that route also attracts heaps of opprobrium.

A recent post of a quote from a guy who describes himself as having worked for three big-name publishing houses and 10 years as an agent is the epitome of this criticism. When you pay for editing, he says, when you pay for cover design, when you pay for marketing, when you pay for anything (emphasis his), “that is a vanity press.” He says you’ll never see your book on store shelves and the only people who will buy it are your relatives. The publishers will make money from those pathetic sales while you’ll be stuck with a garage full of books. (That last part’s not in the post, but it’s sure as hell implied.) As such, it is not the definition of a published author by any yardstick he uses.

I got angry when I saw this. First, this, this “knothead” is trashing the efforts of a lot of good writers who have chosen nontraditional means to publish their books (because, bottom line, it’s a threat to Big Publishing). And then he shows his ignorance when he conflates “vanity press” with “self-published.”

I’m familiar with true vanity presses; I know enough to stay away from them, both as an author and what I saw as an editor of a newspaper’s book-review section. I received several; all were junk. I always looked at them though; you just never knew …

I also received self-published books. Aren’t they the same as vanity press? Only to a point.

A guy in Colorado sent me a book he wrote, and he also paid for the cover art, he paid for formatting, he paid for editing, he paid for printing and he was paying his own marketing costs (all before e-books and e-readers existed, by the way). Under knothead’s definition, that’s “vanity press.” But the author didn’t use any of the existing vanity presses; he formed his own press to publish and market his book. He’d tried to market it the traditional way, but all he received were rejections. He had something to say, he had a good story, he wasn’t about to let his creation fade away. He probably sent copies to dozens of book reviewers all around the country, many of whom likely rejected it out of hand. (“We don’t do self-published vanity books,” they probably sniffed as they threw their copies into the trash.)

I read it. It had a great cover and an intriguing plot. I passed it along to one of my reviewers, an author himself, and he liked it, wrote a nice review. I can’t claim all credit for what happened next, but I like to think I at least helped. Enough praise from other non-snooty reviewers eventually got a Big Publisher to pick it up and soon the author saw his book on store shelves. It’s still in print and still gets glowing reviews. Not bad for self-published, eh, knothead?

Now I’m in the same situation. My novel is a good story, with lots to say, and it’s well-written. People besides me have said so, and none of them are related to me. Some are published authors who gave me guidance while I was writing it. I have been trying for years to get it published by sending it to publishers and agents. All have rejected it. One rejection came back with the hand-scrawled note, “We don’t do superheroes.”

OK, can’t do it the traditional way, so I’ll go the new way: e-publication. And because I’m not artistic enough to design the cover and unsure of myself to do the formatting, I have paid to have all that done. Oh, and the editing, too, by a professional. (“Evil! Evil!” moans knothead. “Vanity publishing!”) I do this because I have no choice.

Perhaps I did give up too early on the traditional agent/publisher method. But I’ve run out of publishers that will first, allow me to submit without an agent; and second, would be even slightly interested in a superhero novel (“As we said before, we don’t do superheroes”). All the agents I contacted – and there were many – declined to represent it (“We don’t do them, either.”). And perhaps they did have a good reason for rejecting it: the book is terrible. Always a possibility, but I know bad and my biased opinion this is not a bad book. Someone else will have to decide the final merits of it. Plus, there’s the issue of time. I’m getting old and would like to at least see something I’ve written published before lights out.

I’m going into this with eyes wide open. I know I’m taking a big chance, possibly even an end to my fiction writing career. (With the state it’s in at this point, no great loss.) I could put the novel out there and not see one sale (well, a couple maybe, my niece and my sister, but those would be family sales, as knothead would gleefully point out). It could be ripped to shreds (metaphorically, of course) and scorned as dreck. Those are risks authors take with any kind of publishing, but e-authors also seem to run the risk of alienating traditional publishers. (“You have e-books for sale? Ewww! I’m calling security!”)

And, of course, I’m dropping the book into a maelstrom where millions of e-books already exist, each trying to catch the eye of a browsing customer. I don’t have a big following so I won’t have automatic sales. I do have one novel available as an e-book, but its sales aren’t exactly burning up the sales chart. (It’s called Rewind, available through E-Reads.com, see the link under the cover image at right. [Yes, that’s self-promotion, that’s the thing authors have to do even when they find it abhorrent, but never mind, go buy a copy.]) So the odds are stacked against me, yet I persist. I’m either tenacious or a fool. (Knothead and his ilk will have no trouble picking which one.)

Another disadvantage will be the lack of reviews. I’m not sure how many magazines or other periodicals or bloggers review independently published books (a more sophisticated way of saying “e-books.”) Not that reviews will boost sales all that much, but any mention anywhere (even negative ones) help. And I’m not sure e-books make any lists of the best novels of the year or are considered for awards. Not that awards are the end-all. But they sure look purty on the mantelpiece.

I do not want to give up on traditional publishing. Indeed, I have a different novel awaiting adjudication now. I sent it in to a traditional publishers four months ago, but outside of an e-mail confirming arrival, I’ve heard nothing since and yet I must wait another couple of months before inquiring on status. And even if I sold it today, it’ll still be around two years before anyone would see the physical copy.

Even with all that, though, I’d still love to see a traditional, ink-on-paper, bound book with fancy cover art on a bookstore shelf. I would love to be part of a marketing campaign, including going out and meeting fans and readers. I would love to see reviews in magazines such as Locus, the definitive magazine about SF publishing. It’s a thrill doing all of that, as I found out with Rewind (though five people came to my first signing, all friends). I go to bookstores and see books by friends on their shelves and I see where the authors are getting interviews and reviews and I see the lines at their autographing sessions. Yes, I get jealous. And I get angry and irritated. But I have to temper my reactions because if my writing career is creaking and clattering along and losing pieces like Howl’s castle, I have to take a lot of the blame for it.

Traditional publishers are getting mean now because they’re panicking. One of those friends whose first published book (and the first in a trilogy) received all sorts of attention ran into problems over cover art, scheduling of the paperback editions and editing and scheduling of the other two books, all from the publisher who bought the series in the first place. So traditional publishing has its pitfalls, too, some of them severe and nearly career-ending (as happened to another friend, but fortunately he’s really smart and a damn good writer so he’s been able to continue his career elsewhere).

Just for fun, let’s examine one of the unsaid things in knothead’s diatribe. What knothead is really saying is that you, the readers, don’t have the sense the creator gave a snail. Agents and publishers are there to take you by the hand and show you what books you like and want ought to read. You can’t do this yourself because only they have the knowledge, experience and keen intellect to pick those authors whose books meet their strict standards. Your intellect is not powerful enough to realize which books are dreck and which ones are good. You must leave such decisions to them.

Baloney. If they were so good, every book they published would be best-sellers, get glowing reviews (and none negative) and the Pulitzer Prize committee, faced with all these deserving books, would be reduced to flipping a coin to determine the winners. None of that happens because Big Publishers have no more idea what makes one book rocket up the charts, another book to become a cultural icon, and yet another a disaster. There is no secret formula (at least not yet) that can predict what the reader wants on any given day.

And readers, that means you are the ones in charge. I will put my book on e-pub sites and hope you will see enough in it to A: buy it and B: tell someone else about it. That’s the real way books become known, through word of mouth. Just ask J.K. Rowling.

My book is called The Tyranny of Heroes, and as I said, it’s about superheroes. I think I have something unique to say about them, and I think the story is good. The cover art has been selected, the formatting is about done, and I hope to make it available in a couple of weeks.

And then, its fate is up to you.

July 15, 2012 | Categories: Science Fiction, Writing | Tags: authors, best-sellers, book reviews, books, bookstores, e-authors, e-books, e-publishing, e-readers, E-Reads, novels, print books, publishing, self-published, self-publishers, SF, superheroes, traditional publishers, writing | Leave a comment