The ‘Star Wars’ juggernaut is about to squeeze your wallet thinner than a light-saber beam
With the special showings to privileged people and backers just hours away and the general opening for everyone else days away of the new Stars Wars movie,
The Hype Awakens Revenge of the Corporation The Monetization of Fandom The Force Awakens (hereinafter known as Star Wars 7 or SW7), a review of the protocols to ensure that the common consumers are given the fullest opportunity to spend as much as they can and beyond and will do so with the correct attitude. That is, with open wallets and shut mouths.
Corporations with no connections to the movie business whatsoever, as they have been doing all of 2015, will be doing promotions both serious and silly as per orders and guidance from the Walt Disney Company. As the time for the
suckers common movie fans to be allowed to view the movie approaches, these efforts will increase this week until almost everything else has been pushed aside and all media outlets, personal blogs, online sites, TV commercials, podcasts, “factual” programs on the few remaining radio stations and “neutral” articles appearing in the few remaining newspapers will have some kind of mention of Star Wars as many times as possible. Intrusions of unwanted and unsanctioned “news” material‑ presidential campaigns, climate change, terrorism, interest rates, food poisonings at chain restaurants, police-citizen clashes, immigrants, natural disasters and such ‑ should be expected, but Disney representatives will be working closely with media CEOs and their minions to assure that not too much time is wasted on those issues and time better spent presenting articles and related material about the Star Wars 7 movie. Non-cooperating media venues will be cut off from future coverage ‑ including but not limited to press junkets, one-on-one interviews with Disney celebrities, access to “leaks” ‑ of Star Wars, Marvel Universe, Pixar, Muppets or any Disney-owned entertainment venues for a period not less than ten years (by which time, it is felt, such discordant organizations will have faded away).
(And sometimes, help just falls out of the heavens ‑ so to speak ‑ from the unlikeliest places. Last week, a NASA scientist discussed how to build a Death Star out of asteroids. Don’t you just love those “scientific” nerds?)
Beginning at the Thursday, Dec. 17 first screenings and continuing until the end of the year, special crowd control officers will be deployed to theaters across the country to ensure that no less than 90 percent of common customers buy tickets for Star Wars 7. Although some officials at the company and associated investors would rather see a higher mandatory percentage, it is felt that allowing some customers to see other movies opening/still playing (sort of like standing on a beach as a hurricane come ashore, as it were) will count as a public-relations gesture to show that the Disney company can be lenient. (Besides, a Disney film, Pixar’s The Good Dinosaur, is one of those movies still playing. Unfortunately, it needs the help as it is not performing to Disney standards. This is unacceptable and an internal review has already been launched.)
There have been rumblings among stockholders and other investors that the income from the already released Star
Warts Wars 7 merchandise has not generated enough billions of dollars, that many were expecting trillions. The Disney company urges patience; after all, the movie, as of this date, hasn’t even been released yet. The mountains of cash are still to come, believe it.
The campaign since the announcement that SW7 will be a reality has worked well. Anticipation is at a fever pitch, and thanks must be given to the PR and marketing departments. The little tidbits that have been allowed to dribble out have caused massive reactions among what’s laughingly called “fanboys.” (It has been hysterical to watch). And in another brilliant move, film reviewers will not be given advance screenings so their judgmental articles about the film won’t be seen before the mass audience is
snookered lured ordered allowed in. Who needs ’em? Yeah, fuck you, movie reviewer, and the Prius you rode in on.
So I’m not a real fan of Star Wars (hey, really? gosh). You may see the above as a cynical take on studio motives, but I say there’s more than a few grains of truth in there. Ever since the original Star Wars in 1977 became a monster hit, the reaction by money people switched from “What the hell is this??” to “Cash cow, we gotta get our hooks into it.” Entertainment became a strictly a secondary consideration.
Now, George Lucas definitely set out to make something entertaining. The first Star Wars film ‑ A New Hope, as it later became known ‑ made such an impact because Lucas was in love with old science fiction (hereinafter called SF) movies, serials and old TV shows and he made the world in the movie look like something that could exist, solid and real, not something automatically cheesy and ridiculous. The story itself is as old as humanity, as has been mentioned ad nauseam. Being a “space” adventure adds nothing to this story: Light sabers are swords, Jedi masters are wizards, X-wings are horses, the Millennium Falcon is a pirate galley, the Emperor is an evil witch-king, the Death Star is a windmill, Princess Leia is a damsel in distress. (Yes, admittedly, a kick-ass damsel, but stop and ask — how many other women are there in the original trilogy?)
The packaging was part of the appeal, the characters were another. The hero, Luke, is as bland as heroes in these stories tend to come, but, again, as usual in such stories, he’s surrounded by characters who are much more interesting. The plot? Callow youth reluctantly goes on journey that ends with the collapse of the social order and he’s hailed a hero for causing that.
(In this discussion of the Star Wars films, I do not include the prequels or whatever they’re called. They made such a mess of what the original trilogy had established that I just pretend they don’t exist.)
So, what can we expect from the third trilogy? More of the same. This isn’t an independent film exploring the vagaries of human emotions . This is an action franchise. The plot , as based on what’s been discussed all over the web and seen in the trailers, is about some kind of resistance fighting some kind of empire-leftovers. Dogfights ‘twixt A-wings and TIE fighters are in the mix. (In the trailers, some of these take place in the atmosphere of a planet, so they look at least a little realistic. These kinds of dogfights cannot happen the same way in space, but I have a hunch that’s going to be ignored just as it was in the originals.) Looks like there’s going to be a scene in a cantina, maybe even the same one as in the first movie. (SW7 supposedly takes place 30 years after Return of the Jedi, so if the cantina is still in business, that’s a remarkable accomplishment. Those wretched examples of scum and villainy sure are loyal.)
And there are new things, too. Can’t afford to piss off the merchandisers. There’s a droid call BB-8, a rollicking, rolling machine whose purpose I can’t fathom. And is that a love interest for R2-D2, all pink and cute? (Will there be a love scene ‘twixt the two? Better hope not.) And what about C3PO? Is he just his irritating self, no love interest for him? And while the X-wings and TIE fighters are leftovers from the originals, they’ve been “updated,” so of course that means a whole new toy line. Don’t want to be caught with 30-year-old versions, do we? And, of course, all sorts of other machines, weapons, space ships, characters too numerous to mention. So fanboys, get them wallets open. Time’s a-wastin’!
What SW7 won’t have is Darth Vader (unless they go the comic-book superhero route and say “He’s not really dead, he just looked it.”) Vader is one of the greatest villains to menace the heroes on-screen. Even my jaded self remembers the thrill when he first stepped through the smoke to the thomp-thomp of John Williams’ music. Man, I had high hopes for him. I didn’t want him to be human, I wanted him to be a physical manifestation of the evil Emperor’s hate, coalesced into this humanoid form that cannot exist outside of the mechanical suit. A truly evil being, with no remorse and no humanity whatsoever. Alas, he was just someone’s dad who once gave in to lust and thus allowed himself to be turned to the dark side. (See, teen-agers? Stop that fooling around before it’s too late.) So with Vader dead (we think), we need a new villain. The trailers have showed us some guy in a dark mask vowing to continue Vader’s work. See? More of the same. Vader-light will give the heroes hell until he’s taken down by those same heroes. Luke Skywalker might be that hero, but since we haven’t seen Luke in the trailers we don’t know what he’s been up to these last 30 years.
One of the things I’m hoping for in this new trilogy is a career boost for John Boyega. (His character is Finn, an odd name for the SW universe. Could be worse, though, he could’ve been Capt. Phasma (Capt. Phasma? Sounds like someone out of those cheesy ’50s TV SF shows). Boyega was terrific in Attack the Block (2011) as the guy who first causes alien monsters to invade his neighborhood, then takes the lead in getting them out, even to sacrificing his own freedom. That character had an edge, an uncompromising sense of right. Those rough edges probably have been sanded off for SW7, but I hope he stashes the money from these movies in the bank and then chooses some challenging parts in future movies. Luck, Mr. Boyega.
What Should Happen in SW7 but is Highly Unlikely: The rebels, after successfully bringing down the Empire, have split into factions and the years spent years fighting among themselves have finally resulted in a government that in order to solidify its position, turns into something worse than the Empire ever was. (The Empire grew out of trade disagreements; this government rose out of ideological conflict.) In order to try to regain the ideals and hopes ( a new new hope, in other words) of the original rebellion, a new rebellion flares with
Princess General Leia in command. A new generation of young rebels answers the call, including at least one new force-sensitive warrior, who has to face a new almost-Sith lord, Luke Skywalker He is such an emotional wreck that the new Emperor-wannabe has twisted Luke’s mind into believing what he’s doing is righteous and correct. Instead of destroying Luke, she (yes, please, let the new Jedi warrior be a woman) helps him see where it all went wrong and after a painful self-examination and purge of the dark side, turns around and tries to save the new rebellion and redeem himself.
And what of Han and Chewbacca? I have no clue. The trailers show them back on the Millennium Falcon, but why? That ship was a wreck in the original trilogy, 30 years later it should be scrap. And if it had been kept up, perhaps the current owners aren’t too happy about giving it up to these old dudes with vainglorious boasts about the old days and their part in the Empire’s demise. Perhaps Han went rogue again, abandoning Leia and any children, and he and Chewie went back to their old smuggling ways and Han is now the new Jabba. Redemption is required all around.
Well, as you can see, my ideas have nothing to do with the actual SW universe. The fans must be placated, they must like the new Star Wars, otherwise they might not shell out as much of their money as they’re supposed to. Yeah, that’s cynical, but I will allow that the movie might have a few nice surprises for me. I also have no doubt it will be an entertaining, wild romp in the SW universe and just might well bring a totally new take to the story.
However ‑ keep this in mind, padawan. Star Wars: The Force Awakens (awakens? I thought the force was a big part of the New Hope-Strikes Back-Return pantheon; where’s it been the last 30 years? wouldn’t a better title be The Force Re-awakens?) was directed by J.J. Abrams. The same J.J. Abrams who destroyed the Star Trek franchise.
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